Delivering a Superior Customer Experience with Data

The Appen team recently exhibited at the Chief Data Officer Summit in San Francisco. The Summit concentrated on data as a strategic business asset. Senior level professionals gathered to discuss innovations in the data realm and how to develop data to deliver a better product. […]

By | June 20th, 2017|Press|0 Comments

Embracing New Opportunities in the Automotive Industry: Appen Establishes Detroit Office

Just after New Year’s Day 2017, Appen embarked on a new venture: officially establishing an office in Detroit, Michigan. This new location has allowed us to better support our growing list of clients in the Motor City. Just as voice recognition technology has become a standard feature in new cars and trucks, there has been a parallel demand from customers for a better in-car voice experience. […]

By | June 5th, 2017|Press|0 Comments

Appen’s Growth Fueled by Tech Trends and Executive Leadership [Article]

“Search and social media relevance has underpinned the growth of the Appen,” says CEO, Mark Brayan. The company’s growth trajectory has kept pace with a flourishing tech industry. […]

By | June 2nd, 2017|Uncategorized|0 Comments

Appen CEO, Mark Brayan, on AI’s Role in ecommerce

We recently grabbed some time with our CEO, Mark Brayan, to get his thoughts about artificial intelligence, machine learning and the high-quality data they both rely on. We also discussed some of the ways we’re seeing businesses—particularly eCommerce companies—put these new technologies to work. […]

By | May 23rd, 2017|Press|0 Comments

Appen Prize for Excellence awarded at Sydney University

by Jesse Walker, Linguistic Project Manager Sydney, Australia I’ve always enjoyed academic awards nights. Between the eccentric humour of university professors, the seemingly endless list of prizes, and the generous spread of post-ceremony refreshments, it’s hard not to have a good time. […]

By | May 12th, 2017|Uncategorized|0 Comments

Worldwide Business with kathy ireland®: See Appen Discuss its Role in Enhancing the eCommerce Shopping Experience

Tune in to Fox Business Network as sponsored programming and Bloomberg International on May 14, 2017. See market-by-market listings below. […]

By | May 11th, 2017|Uncategorized|0 Comments

The Impact of Video in Security and Policing

The potential to provide quality evidence that can be shared easily by Criminal Justice System partners is a game changer. Video can capture the raw emotion of an incident, along with valuable victim and witness evidence. Highly charged situations can affect a person’s ability to recall events with certainty, and the camera is proving to be a reliable impartial witness. […]

By | May 1st, 2017|Press|0 Comments

Turning the Burden of Unstructured Data into a Strategic Asset

Last week, the Appen team exhibited at the Big Data Innovation Summit in San Francisco where we spoke with a wide variety of firms representing industries from Aerospace to Financial Services to Retail about their data challenges, and ways to use their data as a strategic asset for their businesses. […]

By | April 27th, 2017|Press|0 Comments

When Traditional Conversion Tactics Fail: Internal Search Experience Optimization (iSXO)

When most people reference Search Engine Optimization, or SEO, they’re talking about adjusting a myriad of details and metadata so their site garners a higher ranking with Google and Bing. What never seems to be included in the conversation is the process of improving a site’s internal search experience—what I’ve dubbed internal Search Experience Optimization, or iSXO. […]

By | April 25th, 2017|Press|0 Comments

How Structured Data Leads to Higher Ad Revenue [Case Study]

A leading search engine provider’s bottom line depended on one thing – clicks. If their ads weren’t performing, neither was the company. […]

By | April 13th, 2017|Uncategorized|0 Comments