Our team of evaluators utilize proven systems to ensure that paid advertisements are targeted appropriately during an online search. The outcome is a maximization of clicks per ad, an enhanced user experience, and increased user satisfaction. Additionally, Appen enables clients to expand search advertising into global markets with the confidence of knowing that advertisements have been evaluated, sorted, and ranked appropriately by in-market evaluators, which increases the opportunity for revenue.
Appen evaluates and ranks advertisements against user queries, based on relevancy within the context of a given market. The data can also be used to identify undesirable content in advertising or poor-quality ads. Both ad copies, with or without imagery, and advertisement landing pages can be evaluated.