Social Media Division


In the field of anthropology, “Social Instinct” is the innate tendency or impulse of a group to come together. It is the interchange that happens within a community of people that influences the way they form and behave – the sharing of views, experiences, expressions, and values – often driven by language and culture. “Social Instinct” is the “why” behind their desire to gather and come together. We believe that the better you know your community, the more successful you’ll be in harnessing the power of social media.

Appen’s social media division offers two platforms.

  • Kontribune is an online newsletter platform for employee and community engagement
  • Social Instinct is a multilingual social media moderation platform for brands to manage and moderate user-generated content