Mobile technology and social media are connecting the world in unprecedented ways. People are naturally curious and willing to explore products, technologies, and communities from other markets and are most comfortable doing so in their own language. When they can engage, communicate, and interact in their own language, they feel understood and keep coming back because of the highly personal and high-quality experience.
Cultural connection enables farmers in rural Africa to access sustainable farming practices from Chile. It powers a mobile interface in Hungarian. It means social chat in Greek.
Appen’s offerings empower connection and engagement in any language, from anywhere in the world.