How a Leading Software Provider Optimized its Global eCommerce Funnel

A Top-10 Multinational Software Company + Appen A leading software provider needed to understand and improve its eCommerce purchasing path in multiple international markets. They partnered with Appen to design and conduct a usability study in key markets, in multiple languages. The Situation Understanding the nuances of the customer journey and evaluating the effectiveness of an eCommerce transaction funnel can …

Investing in AI: The Time is Now

According to industry research firm TechEmergence, Artificial Intelligence (AI) technology will have the single most radical, transformational impact on business and society. AI is driving the fourth industrial revolution or 4IR—the newest industrial era, which is characterized by emerging technological disruption and increasingly blurred lines between the physical and digital worlds. Organizations are rapidly exploring the business gains that can …

Artificial Intelligence and Machine Learning Adoption by Industry

Machine Learning Adoption by Industry: A Q&A with Stephen Woodard

As artificial intelligence and machine learning become a greater part of the business landscape, it’s interesting to see how different vertical industries are putting it to use. How does healthcare compare to the technology sector? Do geography and location play a role? To answer some of these questions, I caught up with our own Stephen Woodard from our business development …

AI in the Retail Industry: Where Should You Invest?

Where Retailers Should Invest in AI

Several weeks ago, we shared a detailed report from the McKinsey Global Institute that analyzes hundreds of use cases for artificial intelligence (AI), and provides a perspective on how firms across a variety of industries can most benefit from this exciting technology. One area featured in the report is AI in the retail industry. According to the research highlights, use …

Key Considerations When Getting Started With Machine Learning

Key Considerations When Getting Started With Machine Learning

When implementing any strategic initiative, it’s important for organizations to build a considered plan upfront taking in a number of variables. This principle certainly holds true in the fast emerging areas of artificial intelligence (AI) and machine learning (ML).

Benefits of Artificial Intelligence Enhancing the Business Landscape

The Benefits of Artificial Intelligence are Enhancing the Business Landscape

The unstoppable march of Artificial Intelligence (AI) and machine learning is already touching our lives in so many ways. But its effects have only just begun to take hold.

How AI is Shifting Gears with Intelligent Automation | Appen Blog

How AI is Shifting Gears with Intelligent Automation

Artificial Intelligence (AI) is increasingly being adopted by industries around the world as organizations seek to uncover new efficiencies and capabilities. Adopters of AI are improving business processes and boosting their profitability while creating better experience for their customers and their employees through intelligent automation. AI systems are not just changing how we interact with our devices and digital virtual …