Case Study

Delivering Personalization to a Global Market

Improving Relevance of Social Media Content


The Situation

A company needed to improve the personalization of its news feed due to user feedback. To facilitate that, the company’s algorithm required an accurate representation of their user base. The company was looking for a vendor to help them expand into new markets.

The Solution

The company came to Appen with a subjective and complex task. A pilot with 500 raters began. Appen developed a strong, scalable onboarding module and scoring system so raters could score the importance and impact of content.

The Results

With a strong partnership formed between the client and Appen, the 4-week pilot became an ongoing program. Not only is their news feed content much more personalized, but the client can now apply similar processes to address other areas of their site, including SPAM.