With the unstoppable global demand for a better in-car experience, you need a partner with an established global track record to help you train and test your machine learning and AI systems most effectively.


Self-driving cars

How we help


We’ve spent the last 15 years developing our expertise in the automotive industry, working with leading Tier 1 suppliers and 6 of the top 10 global OEMs, with support for 35+ languages.

With an experienced team now located in Detroit, Appen has the resources on the ground to accelerate your product development and testing workflow.

We develop data for the automotive industry to improve self-driving vehicles, enhance voice recognition, analyze sentiment, and more.

We help you enhance the following solutions


  • Automatic Speech Recognition

    Improve customer interactions with Automatic Speech Recognition systems by training them to better understand human language.

  • In-car Infotainment

    Ensure your in-car infotainment system provides the best user experience with high quality training data and testing.

  • In-car Navigation

    Train your in-car navigation system with high quality data to ensure customers get where they need to go.

  • Text-to-Speech

    Improve customer interactions with TTS systems that are fluent in every language.

  • Virtual Assistants and Chatbots

    Train your virtual assistant or chatbot to better understand and respond to human interaction, driving higher levels of customer satisfaction.

Additional resources


Illustration of the interior of a concept car

How a Tier 1 Automotive Software Provider Creates Smarter, More Natural In-Car Infotainment Systems

For an in-car infotainment system — or any ASR system — to recognize and correctly process voice commands, it must be trained on speech data that accounts for a broad range of inputs and all possible variation in how people speak.

Bluetooth call controls on a car steering wheel

How a Top Automotive OEM Localizes Its In-Car Experience with Appen

The Situation With the proliferation of mobile devices, consumers expect to stay connected, no matter where they are — especially in their car. Voice recognition in cars, however, continues to be the leading complaint among new vehicle owners. Global automotive manufacturers recognize the demand for better connectivity but face added complexities associated with localizing in-car systems for multiple languages. Data …

Artificial Intelligence and Machine Learning Adoption by Industry

Machine Learning Adoption by Industry

As artificial intelligence and machine learning become a greater part of the business landscape, it’s interesting to see how different vertical industries are putting it to use. How does healthcare compare to the technology sector? Do geography and location play a role? To answer some of these questions, I caught up with our own Stephen Woodard from our business development …

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