The automotive industry is experiencing an enormous business opportunity with the rise of the connected car.
This growing trend stems from not only the industry’s drive to incorporate technology, but also from evolving consumer expectations. As more consumers rely on virtual assistants in their phones or at home, there are increasingly high expectations for a similar experience in cars.
This is an exciting time for auto manufacturers to differentiate. With the right technology and data, automakers can allow a consumer to not just drive a car but be part of an integrated experience, seamlessly moving from A to B.
Current trends in the automotive industry include:
While self-driving cars are extremely complex machines, their AI is powered by machine learning. As the car moves forward, it processes a lot of visual data —just like a driver does when looking out the windshield. Vehicles need to assign meaning to large volumes of image data, such as identifying a tree or pedestrian, and then feed that back into the car’s AI to teach it.
Traditional dashboards—and more recently, mobile devices—take a driver’s hands and eyes off the road. Speech interfaces don’t. Connected cars need access to large-scale speech data collections to train the speech interface, providing consumers around the world with the best user experience.
Advances in voice recognition and cameras that can help track driver emotions are an important next step in Human Machine Interface, giving cars the ability to identify speakers’ emotions as well as their words—so they can tell when users get frustrated, and respond accordingly.
With the unstoppable global demand for a better in-car experience, you need a partner with an established global track record to help you train and test your machine learning and AI systems most effectively.
How we help
We’ve spent the last 15 years developing our expertise in the automotive industry, working with leading Tier 1 suppliers and 6 of the top 10 global OEMs, with support for 35+ languages.
With an experienced team now located in Detroit, Appen has the resources on the ground to accelerate your product development and testing workflow.
We help you enhance the following solutions
- Automatic Speech Recognition
Improve customer interactions with Automatic Speech Recognition systems by training them to better understand human language.
- In-car Infotainment
Ensure your in-car infotainment system provides the best user experience with high quality training data and testing.
- In-car Navigation
Train your in-car navigation system with high quality data to ensure customers get where they need to go.
Improve customer interactions with TTS systems that are fluent in every language.
- Virtual Assistants and Chatbots
Train your virtual assistant or chatbot to better understand and respond to human interaction, driving higher levels of customer satisfaction.