Our Customers Experience a 3x Deployment Rate

Automotive Industry Expertise

We bring the most cost-effective, highest ROI approach to train your AI models with the most diverse, scalable labeling options across data types, languages and dialects, and security demands. You choose the level of service and security you want, from white-glove managed service to flexible self-service.

Here are just some of the reasons why you should choose us:

  • 15+ years of automotive industry experience with a local Detroit presence

  • Cutting-edge LiDAR, PLSS, and computer vision ML-assisted tools

  • We work with seven of the 10 top auto companies and tier 1 suppliers

  • Supporting both in-vehicle conditions and autonomous vehicle developments

In the next ten years, the auto industry will undergo a profound transformation: the cars it builds, the companies that build them, and the consumers who buy them will all look significantly different.

Goldman Sachs
Technology Driving Innovation

The Appen Difference

Higher Quality

Quality assurance peer review workflows, continuous testing and auditing, and a highly-skilled, managed crowd collect and labell your data

Greater Speed & Scale

AI assisted capabilities like one-click annotation, object tracking with linear interpolation, auto-adjusting cuboids, and more

Comprehensive Toolkit

Multiview point cloud and camera data rendering within an easy to use tool interface that supports custom labels/ontologies

Global Expertise

Specialized team based in Detroit, MI to accelerate your product development and testing workflows

Capabilities Overview

We offer a full suite of multimodal computer vision annotation tools, as well as in-cabin vehicle collection, and NLP annotation services to help with your automotive projects. Our world class machine learning assisted annotation tools combine the best of human and machine intelligence to ensure high accuracy and scalability.

Data Collection

  • Audio collection in-car, in-studio, and in real world scenarios
  • Image, text, and video collection


  • Object classification

  • Image annotation including semantic segmentation


  • Object and event tracking

  • Video classification

3D Point Cloud

  • Object annotation

  • Object tracking

  • Sensor fusion and united annotation

Speech and Language

  • Audio segmentation

  • Audio transcription


Customers Running World-Class AI

Delivering Confidence for your AI Projects

Our ADAP platform and skilled project management capabilities use multiple quality control methods and mechanisms to meet and exceed quality standards for training data.
Our platform and services are purpose- built to handle large scale data collection and annotation projects, on demand. Our platform's built-in MLA optimizes throughput and with deep expertise,  planning,  and recruiting to meet a variety of use cases, we can quickly ramp up new projects in new markets.
With a crowd of over one million skilled contributors operating in 170+ countries and 235+ languages and dialects, we can confidently collect, and label the high volumes of images, text, speech, audio and video data needed to build and improve AI systems.
We provide multiple secure platform and service offerings, secure, remote and on-site contributors, on-premises solutions, secure data access offerings and ISO 27001/ ISO 9001 accredited secure facilities.

Top Use Cases for Automotive AI

Autonomous Vehicles

Vehicles need to understand large volumes of data, such as identifying a tree or pedestrian, listening for commands, assessing outside changes to the environment, and then feed that back into the car’s AI.

Voice and Speech Recognition

Connected cars that are trained on large-scale speech data collection can provide customers around the world with the best in-car infotainment experience.

Understanding and Predicting Behavior

Connected cars, using advances in voice recognition, LiDAR, and cameras, need to have the ability to identify user intent, as well as their words—so they can tell when users are happy or frustrated, and respond accordingly.

Single Data Collection and Annotation Pipeline

Automotive teams can leverage our full suite of multimodal computer vision annotation tools, as well as in-cabin vehicle collection, and NLP annotation services and combine them in an automated process with workflows within the Appen platform to:

Break complex projects down into simple jobs, then automatically route data between the jobs using configurable routing rules
String multiple jobs or models together in a branching or linear configuration
Leverage machine learning in workflows to offset costs and expedite project completion

Secure Data Access

Data security requirements are met for customers working with personally identifiable information (PII), protected health information (PHI), and other sophisticated compliance needs.

Enterprise-level security to protect sensitive client data

Secure Crowd

We offer a suite of secure service offerings with flexible options to ensure data security via secure facilities, secure remote workers, and onsite services to meet specific business­ needs.

Enterprise-level security to protect sensitive client data

Secure Facilities

We have sites in multiple geographies to support projects with Personally Identifiable Information (PII) and other sensitive data, as well as the right people, policies, and processes in place for a range of security levels, up to government level certification.

Enterprise-level security to protect sensitive client data

Secure Workspace

With our ISO 27001 accredited remote Secure Workspace solution, our global crowd can work on your sensitive projects remotely, without having to access a physical secure facility. This allows the diversity of our remote crowd to reduce bias and support multiple languages even through global disruptions.

Enterprise-level security to protect sensitive client data