In a traditional brick-and-mortar store a shopper can ask a salesperson for help when they need it. Traditional retailers know their sales suffer if people who come in looking for a specific product can’t find what they need. They also know these customers are very valuable and they invest heavily in staff, training, merchandising and more to guarantee a great shopping experience.
Artificial intelligence and machine learning solutions are being deployed in the retail industry to create the same personalized and successful shopping experience online.
Machine learning and artificial intelligence support
key solutions for retail, including:
Search relevance
Online shoppers don’t have the luxury of asking a salesperson where they can find a product. Your onsite search engine fulfills that role. By interpreting search queries, assessing user intent and using that information to train your search algorithm, results become more relevant which results in higher purchase conversion.
Personalization
Customers seek a more personalized experience when shopping online. Providing recommendations to shoppers or search results based on their past behavior can help create stronger user engagement and retention.
Enhanced customer service
Chatbots act as a virtual shopping assistant. Like an employee, they both need to be trained to know not only what you sell, but also the terminology people use for the many products on your site, make sure they have the training data they need.
Turn more shoppers into buyers with highly relevant search results and better customer service enabled by machine learning and artificial intelligence
How we help
Understanding query intent and providing highly relevant search results allows you to get shoppers to the products they want more quickly and boost your purchase conversion rate.
Enhance your customer service with a virtual assistant that guides your customer through their shopping experience.
Let us help you optimize your machine learning-based solutions for search, customer service and more with our high-quality, human-annotated training data.
We help you enhance the following solutions
- Automatic Speech Recognition
Improve customer interactions with Automatic Speech Recognition systems by training them to better understand human language.
- Computer Vision
Develop computer vision solutions that recognize images and video as well as humans do with high quality, human annotated data.
- Data Analytics
Use Appen's services to build robust data analytics systems more quickly.
- eCommerce
Increase conversion and customer loyalty with high quality data for product categorization, on-site search and more.
- Machine Translation
Drive higher customer satisfaction with automatic translation capabilities that are highly accurate.
- Semantic Search
Improve your semantic search capabilities with training data that provides user intent and context.
- Social Media Analytics
Build social media analytics solutions that deliver more meaningful patterns and deeper insights.
- Text-to-Speech
Improve customer interactions with TTS systems that are fluent in every language.
- Virtual Assistants and Chatbots
Train your virtual assistant or chatbot to better understand and respond to human interaction, driving higher levels of customer satisfaction.
Additional resources
AI Innovation in eCommerce and Retail
Companies across a range of industries are adopting machine learning technologies — and as early adopters, eCommerce and retail companies have seen the biggest wins from investing in machine learning. By applying artificial intelligence to key business problems, eCommerce companies are using machine learning models to drive higher sales, predict demand, and personalize the shopping experience through more relevant search …
Case Study: eCommerce UX Optimization
A Top-10 Multinational Software Company + Appen A leading software provider needed to understand and improve its eCommerce purchasing path in multiple international markets. They partnered with Appen to design and conduct a usability study in key markets, in multiple languages. The Situation Understanding the nuances of the customer journey and evaluating the effectiveness of an eCommerce transaction funnel can …