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Our Customers Experience a 3x Deployment Rate



Retail Industry Expertise



We offer the most cost-effective, highest ROI approach to train AI models. We provide the most diverse, scalable labeling options across data types, languages and dialects, and security demands. Choose the level of service and security you want, from white-glove managed service to flexible self-service.


  • 7+ years industry expertise

  • Work with leading eCommerce companies

  • Deep expertise in use cases including search relevance, personalization, chatbot training, and more

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Intelligent automation is making the biggest impact in demand forecasting, supply chain planning, and customer engagement.


National Retail Federation


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The Appen Difference



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Higher Quality



Quality assurance peer review workflows, continuous testing and auditing, and our highly-skilled managed crowd collectand label your data

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Greater Speed & Scale



AI assisted capabilities like computer vision, named-entity recognition, intent classification, information extraction for NLP, model validation and retraining, query-result relevance, and more

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Global Expertise



Access a global crowd of over one million, with support for 180 languages and dialects, combined with our global multilingual in-house experts

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Ethical AI



One million people all over the world enable you to build unbiased AI, and our Crowd Code of Ethics, built on a foundation of fair pay, inclusion, and privacy and confidentiality, is key to our crowd well-being






Top Use Cases for Retail Companies



Turn more shoppers into buyers with highly relevant search results and better customer service enabled by machine learning and artificial intelligence.

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Automatic Speech Recognition



Improve customer interactions with automatic speech recognition systems by training them to better understand human language.

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Computer Vision



Develop computer vision solutions that recognize images and video as well as humans do with high-quality, human annotated data.

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Data Analytics



Use our services to build robust data analytics systems more quickly.

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eCommerce



Increase conversion and customer loyalty with high-quality data for product categorization, on-site search and more.

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Machine Translation



Drive higher customer satisfaction with automatic translation capabilities that are highly accurate.
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Semantic Search



Improve your semantic search capabilities with training data that provides user intent and context.
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Social Media Analytics



Build social media analytics solutions that deliver more meaningful patterns and deeper insights.
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Text-to-Speech



Improve customer interactions with TTS systems that are fluent in every language.
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Virtual Assistants and Chatbots



Train your virtual assistant or chatbot to better understand and respond to human interaction, driving higher levels of customer satisfaction.





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Single Data Collection and Annotation Pipeline



Retail companies can leverage our full suite of multimodal collection and annotation tools and combine them in an automated process with workflows within the Appen Platform to:

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Break complex projects down into simple jobs, then automatically route data between the jobs using configurable routing rules
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String multiple jobs or models together in a branching or linear configuration
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Leverage machine learning in workflows to offset costs and expedite project completion