If shoppers have trouble finding something in a brick-and-mortar store, they can ask a salesperson to direct them. Traditional retailers know their sales suffer if people who come in looking for a specific product can’t find what they need. They also know these customers are very valuable.
But customers are less likely to buy or return to the store if they’ve had a bad experience. That’s why retailers put a lot of effort into organizing merchandise and training their employees to help.
Online shoppers don’t have the luxury of asking a salesperson
where they can find a product
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Your search engine and chatbots fulfill that role. They both need to be trained—just like an employee—to know not only what you sell, but also the terminology people use for the many products on your site. If your search engine and virtual assistants don’t know these things, they can’t lead your customers to the right place and you ultimately lose sales.
Yet only 15 percent of online retail companies have dedicated resources to optimizing the site search experience. If search improvements aren’t prioritized, that means online customers aren’t always finding what they need. Not only do you lose a sale this time, but next time that customer will be more likely to go to your competitor first.
Turn more shoppers into buyers with highly relevant search results and better customer service tools
How we help
Understanding query intent and providing highly relevant search results allows you to get shoppers to the products they want more quickly and boost your purchase conversion rate.
Enhance your customer service with a virtual assistant that guides your customer through their shopping experience.
Let us help you optimize your machine learning-based solutions for search, customer service and more with our high-quality, human-annotated data.
We help you enhance the following solutions
- Automatic Speech Recognition
Improve customer interactions with Automatic Speech Recognition systems by training them to better understand human language.
- Computer Vision
Develop computer vision solutions that recognize images and video as well as humans do with high quality, human annotated data.
- Data Analytics
Use Appen's services to build robust data analytics systems more quickly.
- eCommerce
Increase conversion and customer loyalty with high quality data for product categorization, on-site search and more.
- Machine Translation
Drive higher customer satisfaction with automatic translation capabilities that are highly accurate.
- Semantic Search
Improve your semantic search capabilities with training data that provides user intent and context.
- Social Media Analytics
Build social media analytics solutions that deliver more meaningful patterns and deeper insights.
- Text-to-Speech
Improve customer interactions with TTS systems that are fluent in every language.
- Virtual Assistants and Chatbots
Train your virtual assistant or chatbot to better understand and respond to human interaction, driving higher levels of customer satisfaction.
