Machine Learning in Retail - Retail Industry AI

Powering Retail AI

ACCELERATE INNOVATION, OPTIMIZE OPERATIONS, AND DELIGHT CUSTOMERS

Transforming eCommerce and Retail AI innovation at each stage of the Omnichannel journey.

POWERING AI FOR WORLD-CLASS RETAILERS

20+ YEARS Working With Top Retailers

Enabling them to

Differentiate their brand, predict consumer behaviors, and increase revenue.
Improve efficiency, boost productivity, speed time to market, and drive generative AI innovation.
Deliver extraordinary omnichannel experiences across a spectrum of consumer touchpoints.

WHY CHOOSE APPEN

ML and AI data leader to exceed today’s consumer expectations, optimize operations, and improve business insights.

Global Crowd of AI Trainers

1+ million AI Training Specialists, including retail experts
Delivered 3B+ relevance data points to target audiences with niche & diverse data
Curated crowd to support generative AI

Technology Built for Retailers

Sophisticated platform for product categories ranging from fashion to grocery
Exceed industry quality, delivery times, and scalability while providing security to protect consumer privacy

Retail Expertise

More than 20 years working with top global brands
2,000+ retail operations specialists to scale quickly
End-to-end support across the shopper journey with a broad range of use cases

High-Quality Retail Data

Accurate and reliable retail data to make informed business decisions
Proven methods and processes providing industry quality, fast delivery, and scalability

YOUR TRUSTED DATA PARTNER FOR RETAIL AI

Conversational & Generative AI

Build NLP based experiences for voice assistants, translation, and customer service. Take applications to the next level by generating hyper-personalized content with Generative AI.

Computer Vision

Detect shopper's physical features and movements to overlay virtual images of products onto customers for visualization before purchasing. It can also be used to develop in-store self-check-out capabilities, inventory management and fraud detection.

Catalog

Leverage our retail domain experts with broad language understanding to execute product categorization, attribute tagging, product verification, competitive analysis, image annotation, taxonomy design, and more!

Mobile Location Data

Enable ‘to-your-door’ delivery with reduced costs through accurate underlying maps. Improve route planning for workforce efficiency and establish new warehouses with contextual attributes and photos.

AI EXCELLENCE ACROSS THE CUSTOMER JOURNEY

Quality AI data builds the bridge between what consumers want and how retailers deliver on those expectations.

Product Catalog

Drive engagement, discoverability, and conversions with high-quality relevant product data

Store Operations

Make supply and demand more efficient by identifying missing or out of stock items, measuring footfall, providing click to connect and delivery

Relevance

Boost search and relevance with targeted and accurate data

Personalization

Tailor consumer experiences with product recommendations or substitutions to understand behaviors and preferences

Generative AI

Generate content and recommended products based on customer preferences such as occasion, seasonality, taste & style preferences, and more

Promotion

Create tailored marketing based on browsing history and purchase behavior

Content Analysis

Enhance, examine, and moderate user generated content through sentiment and moderation

Customer Service

Increase customer satisfaction through personal shopping assistants and chatbots with human-like understanding

Virtual Try-ons

Delight consumers with real-world simulations of product look and fit for informed purchasing

ALL-IN-ONE DATA PIPELINE FOR RETAIL AI

Retail companies can leverage our full suite of multimodal collection and annotation tools and combine them in an automated process with workflows within the Appen Platform to:

Break complex projects down into simple jobs, then automatically route data between the jobs using configurable routing rules.

String multiple jobs or models together in a branching or linear configuration.

Leverage machine learning in workflows to offset costs and expedite project completion.

Secure Data Access

Data security requirements are met for customers working with personally identifiable information (PII), protected health information (PHI), and other sophisticated compliance needs.

Enterprise-level security to protect sensitive client data

Secure Crowd

We offer a suite of secure service offerings with flexible options to ensure data security via secure facilities, secure remote workers, and onsite services to meet specific business needs.

Enterprise-level security to protect sensitive client data

Secure Facilities

We have sites in multiple geographies to support projects with Personally Identifiable Information (PII) and other sensitive data, as well as the right people, policies, and processes in place for a range of security levels, up to government level certification.

Enterprise-level security to protect sensitive client data

Secure Workspace

With our ISO 27001 accredited remote Secure Workspace solution, our global crowd can work on your sensitive projects remotely, without having to access a physical secure facility. This allows the diversity of our remote crowd to reduce bias and support multiple languages even through global disruptions.

Enterprise-level security to protect sensitive client data

RESOURCES

Blog

How the Human Element Balances AI and Contributor Efforts for Optimal Outcomes

Press Releases

Appen Launches AI Chat Feedback and Benchmarking Solutions for Enhanced LLM Evaluation

Blog

Appen's Benchmarking Solution: Confidently Choosing the Right LLM for Your Application

Blog

Appen's AI Chat Feedback Solution: Enhancing Conversational AI Performance

Blog

The White House’s Artificial Intelligence voluntary safety commitments missed the most essential component in the safeguarding of AI: human oversight.