From search to social media firms, technology companies are continuously looking to deliver the best customer experience. Machine learning and artificial intelligence are powerful tools used by technology companies to provide their customers with leading edge products.
Machine learning has applicability across a wide variety of technologies and products. For it to be most effective, it needs large volumes of high-quality training data.
Machine learning is currently being used to enhance a variety of use cases including:
Search relevance
Search engine algorithms use machine learning to drive stronger user engagement. By interpreting queries and assessing user intent, search results become more relevant, which creates higher user satisfaction.
Personalization
Analyzing data activity and preferences can help search engine and social media providers personalize content feeds and recommendations, enhancing online customer experiences.
Natural language processing (NLP)
NLP can analyze language patterns to understand text, for example on social media. This technology can be used to track customer sentiment and develop engagement strategies.
For machine learning models to be the most effective, they need large volumes of high-quality training data
How we help
Your machine learning models need training data to make sure that your algorithms are continually optimized. But not just any data – they need large, high-quality, human-annotated datasets. Humans are simply better than computers at managing subjectivity, understanding intent, and coping with ambiguity.
Appen’s global, curated crowd allows you to collect the amount of quality data samples needed to optimize your algorithm, in your desired timeframe. Leverage the Appen Global platform to gain efficiencies in your data collection efforts and gather large volumes of high-quality datasets to quickly train your machine learning model.
We help you enhance the following solutions
- Applications
Use our global curated crowd to ensure your applications work effectively for customers around the world.
- Automatic Speech Recognition
Improve customer interactions with Automatic Speech Recognition systems by training them to better understand human language.
- CEM/CRM
Build CEM and CRM solutions with stronger data analytics capabilities.
- Computer Vision
Develop computer vision solutions that recognize images and video as well as humans do with high quality, human annotated data.
- Consultative Services
We work closely with your team to develop a customized program that addresses your unique business challenges.
- Crowdsourcing
With Appen's skilled global crowd, you can quickly and cost-effectively scale your program to better meet customer needs.
- Data Analytics
Use Appen's services to build robust data analytics systems more quickly.
- Machine Translation
Drive higher customer satisfaction with automatic translation capabilities that are highly accurate.
- Proofing Tools
Develop more accurate proofing tools with high quality linguistic services.