Real World AI

A Practical Guide for Responsible Machine Learning

Available in 2021

Real World AI is a call to arms for every AI practitioner. Rochwerger and Pang starkly remind us, with plenty of examples from Google, Uber, and others, that AI isn’t a magical elixir that solves every problem, nor is it pixy dust you throw into a product. Thoughtfulness, iteration, and diverse teams are extraordinarily important for building AI products that serve everyone.”

Shalin Mantri
Group Product Manager, Google

How can you successfully deploy AI?

When AI works, it’s nothing short of brilliant, helping companies make or save tremendous amounts of money while delighting customers on an unprecedented scale. When it fails, the results can be devastating.

Most AI models never make it out of testing, but those failures aren’t random. This practical guide to deploying AI lays out a human-first, responsible approach that has seen more than three times the success rate when compared to the industry average.

In Real World AI, Alyssa Simpson Rochwerger and Wilson Pang share dozens of AI stories from startups and global enterprises alike — featuring personal experiences from people who have worked on global AI deployments that impact billions of people every day.

AI for business doesn’t have to be overwhelming. Real World AI uses plain language to walk you through an AI approach that you can feel confident about—for your business, and for your customers.

What Others Are Saying About Real World AI

Building an effective and responsible AI system, which drives strong ROI, is far from easy.  But if companies want to thrive and remain competitive, they will need to find ways to be successful. There is really no alternative. But the good news is that this book provides a solid roadmap, which is backed up with real-world use cases and actionable advice.”

Tom Taulli
Columnist,; author of Artificial Intelligence Basics

Real World AI is filled with practical, firsthand advice for business folks on how to be successful with machine learning technology.”

Rama Akkiraju
Fellow and CTO of AI Operations, IBM; IBM Master Inventor; member, IBM Academy of Technology

In data sciences, there’s an axiom that states that ‘good data leads to good insights.’ If this is true, then bad data will lead to bad insights. Over the next decade, businesses will spend billions on machine learning and artificial intelligence, and the quality of data will be key in ensuring these initiatives are successful. This book provides businesses with a way of assessing data and building a plan to ensure the highest levels of data quality.”

Zeus Kerravala
Principal Analyst, ZK Research

I can think of no more promising enabling technology than machine learning, yet this promise also comes along with real danger—to society, to customers, and to our employees and our businesses. Alyssa and Wilson’s new book provides product teams and product leaders with a clear-eyed view of this powerful new tool.”

Marty Cagan
Partner, Silicon Valley Product Group

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