Ads Evaluation allows you to maximize the performance of your advertising by ensuring that ads match search queries
Our team of evaluators use proven systems to ensure that paid advertisements are targeted appropriately during an online search. The outcome is a maximization of clicks per ad, an enhanced user experience and increased user satisfaction. Additionally, Appen enables clients to expand search advertising into global markets with the confidence of knowing that advertisements have been evaluated, sorted and ranked appropriately by in-market evaluators, which increases the opportunity for revenue.
Appen evaluates and ranks advertisements against user queries, based on relevance within the context of a given market. The data can also be used to identify undesirable content in advertising or poor-quality ads. Evaluations can be done on ad copy—with or without imagery—and on advertisement landing pages.
Appen works with leading search and social media firms to improve the effectiveness of their advertising. With a curated global crowd of over 1 million people, we can help you improve your ad effectiveness and generate a stronger ROI with skilled resources that represent a wide range of end user demographics.
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Kerri Reynolds, Sr. VP of Human Resources and Crowdsourcing, shares insights into crowdsourcing and crowd recruiting.
Delivering Personalization to a Global Market [Case Study]
Consumers want more relevant content. Appen helped a company improve the personalization of its news feed and deliver to their global user base.
Appen Gears Up for Big Presence at Interspeech 2017
Appen to present research on speech recognition, speaker comparisons, and Pashto speech data at this year’s Interspeech conference.