Use skilled in-market evaluators to determine which images and videos match search queries on a worldwide basis
One of the challenges of multimedia search is that images and video are not always clearly labeled with the text that best matches the content to a user’s query. Oftentimes the relevance is visual or auditory, not textual. Training search engines to correctly evaluate non-textual relevance and return the best results requires a complex understanding of user intent and experience.
Appen provides skilled evaluators who are experts in the language and culture of their location, and who are enthusiastic about the medium they are evaluating, be it images or videos. They use their expertise to determine what users in their market are looking for and to evaluate how well the images or videos returned will satisfy those users. This data is then used by our clients to train their search engines to return the best images and videos for every query.
With access to a crowd of 400,000 people in over 130 countries, combined with our experienced project managers, you can improve the accuracy of the images and videos that accompany your search results for users worldwide.
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