Train your algorithm to deliver more personalized results for your users, driving higher satisfaction and engagement
Users today are seeking a more personalized experience when using social media, search and eCommerce sites. High-quality, human-annotated data can be used to train your algorithm to deliver personalized results to your users based on their preferences and behavior. Whether you are looking to provide recommendations to shoppers on your site, deliver personalized social media content on user feeds, or search results based on past behavior, personalization services can help to create stronger user engagement and retention.
Our skilled evaluators provide detailed feedback on shopping, social media and search results through their own user profiles, providing you with key insights to help target content to specific demographic segments. This helps you serve up more of the content your users do want to see, and less of the content they are not interested in. With access to evaluators in over 130 countries, we can help improve your content for users worldwide.
With over 20 years in the industry, we work with multiple clients to improve personalization on their sites for users worldwide. Our experienced project managers work directly with your team to understand your objectives, and assemble a crowd that can deliver high-quality data to you quickly and efficiently.
How AI Is Driving Innovation In eCommerce And Retail
Companies across a range of industries are adopting machine learning technologies — and as early adopters, eCommerce and retail companies have seen the biggest wins from investing in machine learning. By applying artificial intelligence to key business problems, eCommerce companies are using machine learning models to drive higher sales, predict demand, and personalize the shopping experience through more relevant search …
How a Leading Software Provider Optimized its Global eCommerce Funnel
A Top-10 Multinational Software Company + Appen A leading software provider needed to understand and improve its eCommerce purchasing path in multiple international markets. They partnered with Appen to design and conduct a usability study in key markets, in multiple languages. The Situation Understanding the nuances of the customer journey and evaluating the effectiveness of an eCommerce transaction funnel can …
Insights from AI NextCon 2018: How LinkedIn Uses AI to Optimize the User Experience
When it comes to building its AI platform, the LinkedIn team’s goal has been to make end-to-end machine learning easy, fast, robust and automatic.