Train your algorithm to deliver more personalized results for your users, driving higher satisfaction and engagement
Users today are seeking a more personalized experience when using social media, search and eCommerce sites. High-quality, human-annotated data can be used to train your algorithm to deliver personalized results to your users based on their preferences and behavior. Whether you are looking to provide recommendations to shoppers on your site, deliver personalized social media content on user feeds, or search results based on past behavior, personalization services can help to create stronger user engagement and retention.
Our skilled evaluators provide detailed feedback on shopping, social media and search results through their own user profiles, providing you with key insights to help target content to specific demographic segments. This helps you serve up more of the content your users do want to see, and less of the content they are not interested in. With access to evaluators in over 130 countries, we can help improve your content for users worldwide.
With over 20 years in the industry, we work with multiple clients to improve personalization on their sites for users worldwide. Our experienced project managers work directly with your team to understand your objectives, and assemble a crowd that can deliver high quality data to you quickly and efficiently.
Insights from AI Expo 2017: Deep Learning in the Enterprise
I recently attended a keynote session at the AI Expo 2017 called “The Application of Deep Learning within an Enterprise”, a panel featuring speakers across a variety of industries. The executives on the panel highlighted a wide variety of use cases for machine learning in their organizations, beyond what one would expect. For example, Vadim Kutsyy, Distinguished Architect, Data Science from …
AI Requires a Human Touch: How Appen Recruits Crowds to Improve Technology
Kerri Reynolds, Sr. VP of Human Resources and Crowdsourcing, shares insights into crowdsourcing and crowd recruiting.
Delivering Personalization to a Global Market [Case Study]
Consumers want more relevant content. Appen helped a company improve the personalization of its news feed and deliver to their global user base.