Use local experts to eliminate spam from your search results, providing an enhanced customer experience
Search engines experience ongoing difficulty in identifying the use of search engine optimization (SEO) techniques, both “white hat” and “black hat.” Spam detection and junk removal go a long way toward improving the search experience for the user as they eliminate poor-quality results and enable the user to avoid pages that the search engine has ranked favorably because SEO techniques have artificially inflated results. This in turn leads to a higher rate of customer satisfaction. Spam detection has also helped our clients identify the presence of malware, which enables them to work with webmasters to provide a safer search experience for users.
Appen uses local expert annotators – fluent in the market’s language – to provide the most accurate assessments of the presence of spam techniques and junk pages. Assessments are based on a continuum, which enables clients to determine for themselves the acceptable levels of certain techniques. Some of the common types of SEO techniques that we identify are keyword and URL stuffing, machine-generated content, link manipulation, hidden text, cloaking and stolen content. Evaluators include those with SEO and webmaster backgrounds, and all of our spam-detection team members are web and tech savvy. Appen’s evaluators help to identify spam content and develop training data to help improve automated spam detection programs.
With access to a crowd of 400,000 people in over 180 countries, combined with our experienced project managers, you can ensure a safer and higher quality search experience for users worldwide.