Why Appen?

With over 20 years of experience, Appen has worked with leaders in the eCommerce industry to improve the user experience for customers worldwide. We have access to an experienced global crowd of over 1 million people, allowing us to quickly ramp new projects to meet our customers’ needs.

Our data services


  • Consultative Services

    We work closely with your team to develop a customized program that addresses your unique business challenges.

  • Content Moderation

    Scale your content moderation efforts using local experts for product reviews, site content and more.

  • Linguistic Annotation

    Help train your machine learning model to better understand text so it can respond more accurately to human interaction.

  • Relevant Search Evaluation

    We provide customized programs designed to improve the accuracy and relevancy of your search results.

  • Semantic Annotation

    Improve product listings and on site search with semantic annotation.

  • Translation and Localization

    Traditional translation and machine translation services from language and data experts.

Additional resources


Hand pointing at a laptop screen

Why Human-Annotated Data is Key to Machine Learning: Three Use Cases

Machine learning requires high volumes of data for training, validation, and testing. A machine learning model learns to find patterns in the input that is fed to it. This input is referred to as training data. As you train your solution to form relationships between variables, it’s important to have the right data, structured in the right format, covering all …

AI in the Retail Industry: Where Should You Invest?

Where Retailers Should Invest in AI

Several weeks ago, we shared a detailed report from the McKinsey Global Institute that analyzes hundreds of use cases for artificial intelligence (AI), and provides a perspective on how firms across a variety of industries can most benefit from this exciting technology. One area featured in the report is AI in the retail industry. According to the research highlights, use …

Breaking New Ground in Conversational Commercer Experiences: Flamingo AI and Appen

Breaking New Ground in Online Customer Experiences: Flamingo AI and Appen

             Low online sales conversion rates. Inefficient customer service. These are the problems Flamingo is solving with its game-changing machine learning technology focused on the field of conversational commerce. Using Appen and Amazon Web Services to power its virtual-assistant platforms, the machine learning company now creates better online experiences and enables conversational commerce for financial …

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