Increase conversion and customer loyalty with high-quality data for product categorization, on-site search and more
How we help
With the massive growth of the eCommerce industry over the past decade, gaining customer loyalty is more critical than ever. The more clicks the user needs to make to find what they need on your site, the higher the likelihood that they will leave before making a purchase. To drive higher customer conversion and repeat business, you need to ensure that shoppers can find what they are looking for quickly.
Artificial intelligence also offers eCommerce retailers exciting new opportunities to engage with customers and manage costs with the introduction of chatbots. For a chatbot to understand and respond to humans, it needs to be trained with high quality, human annotated data.
Our approach
Appen offers a variety of services to help improve the data that drives your eCommerce site, from search evaluation to product categorization and more. We also provide high quality training data sets for chatbots to improve their conversational understanding.
We work directly with every client to help address their specific business challenges. Once we have a clear understanding of your project goals, we design and launch a tailored program to fit your needs. Our seasoned project managers are an extension of your team, and can quickly ramp up the necessary resources to start generating results right away.
Why Appen?
With over 20 years of experience, Appen has worked with leaders in the eCommerce industry to improve the user experience for customers worldwide. We have access to an experienced global crowd of over 1 million people, allowing us to quickly ramp new projects to meet our customers’ needs.
Our data services
- Consultative Services
We work closely with your team to develop a customized program that addresses your unique business challenges.
- Content Moderation
Scale your content moderation efforts using local experts for product reviews, site content and more.
- Linguistic Annotation
Help train your machine learning model to better understand text so it can respond more accurately to human interaction.
- Relevant Search Evaluation
We provide customized programs designed to improve the accuracy and relevancy of your search results.
- Semantic Annotation
Improve product listings and on site search with semantic annotation.
- Translation and Localization
Traditional translation and machine translation services from language and data experts.
Additional resources
Why Human-Annotated Data is Key to Machine Learning: Three Use Cases
Machine learning requires high volumes of data for training, validation, and testing. A machine learning model learns to find patterns in the input that is fed to it. This input is referred to as training data. As you train your solution to form relationships between variables, it’s important to have the right data, structured in the right format, covering all …
How AI Is Driving Innovation In eCommerce And Retail
Companies across a range of industries are adopting machine learning technologies — and as early adopters, eCommerce and retail companies have seen the biggest wins from investing in machine learning. By applying artificial intelligence to key business problems, eCommerce companies are using machine learning models to drive higher sales, predict demand, and personalize the shopping experience through more relevant search …
How a Leading Software Provider Optimized its Global eCommerce Funnel
A Top-10 Multinational Software Company + Appen A leading software provider needed to understand and improve its eCommerce purchasing path in multiple international markets. They partnered with Appen to design and conduct a usability study in key markets, in multiple languages. The Situation Understanding the nuances of the customer journey and evaluating the effectiveness of an eCommerce transaction funnel can …