Why Appen?

With over 20 years of experience, Appen has worked with leaders in the eCommerce industry to improve the user experience for customers worldwide. We have access to an experienced global crowd of over 1 million people, allowing us to quickly ramp new projects to meet our customers’ needs.

Our data services


  • Consultative Services

    We work closely with your team to develop a customized program that addresses your unique business challenges.

  • Content Moderation

    Scale your content moderation efforts using local experts for product reviews, site content and more.

  • Linguistic Annotation

    Help train your machine learning model to better understand text so it can respond more accurately to human interaction.

  • Relevant Search Evaluation

    We provide customized programs designed to improve the accuracy and relevancy of your search results.

  • Semantic Annotation

    Improve product listings and on site search with semantic annotation.

  • Translation and Localization

    Traditional translation and machine translation services from language and data experts.

Additional resources


Hand pointing at a laptop screen

Why Human-Annotated Data is Key to Machine Learning: Three Use Cases

Machine learning requires high volumes of data for training, validation, and testing. A machine learning model learns to find patterns in the input that is fed to it. This input is referred to as training data. As you train your solution to form relationships between variables, it’s important to have the right data, structured in the right format, covering all …

Woman with shopping bags looking at smartphone

How AI Is Driving Innovation In eCommerce And Retail

Companies across a range of industries are adopting machine learning technologies — and as early adopters, eCommerce and retail companies have seen the biggest wins from investing in machine learning. By applying artificial intelligence to key business problems, eCommerce companies are using machine learning models to drive higher sales, predict demand, and personalize the shopping experience through more relevant search …

How a Leading Software Provider Optimized its Global eCommerce Funnel

A Top-10 Multinational Software Company + Appen A leading software provider needed to understand and improve its eCommerce purchasing path in multiple international markets. They partnered with Appen to design and conduct a usability study in key markets, in multiple languages. The Situation Understanding the nuances of the customer journey and evaluating the effectiveness of an eCommerce transaction funnel can …

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