Increase conversion and customer loyalty with high-quality data for product categorization, on-site search and more
How we help
With the massive growth of the eCommerce industry over the past decade, gaining customer loyalty is more critical than ever. The more clicks the user needs to make to find what they need on your site, the higher the likelihood that they will leave before making a purchase. To drive higher customer conversion and repeat business, you need to ensure that shoppers can find what they are looking for quickly.
Artificial intelligence also offers eCommerce retailers exciting new opportunities to engage with customers and manage costs with the introduction of chatbots. For a chatbot to understand and respond to humans, it needs to be trained with high quality, human annotated data.
Our approach
Appen offers a variety of services to help improve the data that drives your eCommerce site, from search evaluation to product categorization and more. We also provide high quality training data sets for chatbots to improve their conversational understanding.
We work directly with every client to help address their specific business challenges. Once we have a clear understanding of your project goals, we design and launch a tailored program to fit your needs. Our seasoned project managers are an extension of your team, and can quickly ramp up the necessary resources to start generating results right away.
Why Appen?
With over 20 years of experience, Appen has worked with leaders in the eCommerce industry to improve the user experience for customers worldwide. We have access to an experienced global crowd of over 1 million people, allowing us to quickly ramp new projects to meet our customers’ needs.
Our data services
- Ads Evaluation
Ads Evaluation allows you to maximize the performance of your advertising by ensuring that ads match search queries.
- Autocorrect and Spell Check Evaluation
Ensure your search engine can render the right results despite incomplete or misspelled words.
- Consultative Services
We work closely with your team to develop a customized program that addresses your unique business challenges.
- Content Moderation
Scale your content moderation efforts using local experts for product reviews, site content and more.
- Crowdsourcing
With Appen's skilled global crowd, you can quickly and cost-effectively scale your program to better meet customer needs.
- Linguistic Annotation
Help train your machine learning model to better understand text so it can respond more accurately to human interaction.
- Query Categorization
Ensure greater search results accuracy for a variety of query types using in-market experts.
- Search Evaluation
With Appen's Search Evaluation services you can ensure that your search engine returns accurate results for users around the world.
- Semantic Annotation
Improve product listings and on site search with semantic annotation.
- Translation and Localization
Traditional translation and machine translation services from language and data experts.
