Why human annotated data is key Appen blog

Why Human-Annotated Data is Key to Machine Learning: Three Use Cases

Machine learning requires high volumes of data for training, validation, and testing. A machine learning model learns to find patterns in the input that is fed to it. This input is referred to as training data. As you train your solution to form relationships between variables, it’s important to have the right data, structured in the right format, covering all …

Woman with shopping bags looking at smartphone

How AI Is Driving Innovation In eCommerce And Retail

Companies across a range of industries are adopting machine learning technologies — and as early adopters, eCommerce and retail companies have seen the biggest wins from investing in machine learning. By applying artificial intelligence to key business problems, eCommerce companies are using machine learning models to drive higher sales, predict demand, and personalize the shopping experience through more relevant search …

How a Leading Software Provider Optimized its Global eCommerce Funnel

A Top-10 Multinational Software Company + Appen A leading software provider needed to understand and improve its eCommerce purchasing path in multiple international markets. They partnered with Appen to design and conduct a usability study in key markets, in multiple languages. The Situation Understanding the nuances of the customer journey and evaluating the effectiveness of an eCommerce transaction funnel can …

Breaking New Ground in Conversational Commercer Experiences: Flamingo AI and Appen

Breaking New Ground in Online Customer Experiences: Flamingo AI and Appen

             Low online sales conversion rates. Inefficient customer service. These are the problems Flamingo is solving with its game-changing machine learning technology focused on the field of conversational commerce. Using Appen and Amazon Web Services to power its virtual-assistant platforms, the machine learning company now creates better online experiences and enables conversational commerce for financial …