Appen Local Search Results Case Study
AI & Machine Learning   •   August 21, 2017

Improving Local Search Results for Enhanced User Experience [Case Study]

When a search engine provider needed to keep up with business listing demand, it turned to Appen to ensure accuracy.

how to improve eCommerce conversion rates
AI & Machine Learning, Industry Insights   •   June 14, 2017

Improve On-Site Search Conversions & Sales [Video]

Customers who can easily find what they are looking for on your eCommerce site will buy more. There is a direct correlation between the use of site search  and purchase conversion. Shoppers using site search have a 216% increase in conversion rate and a 21% increase in average order value (Source: WebLinc, Nov 2016). Optimizing site search can be a …

Use search query data to increase eCommerce conversion rate Data to Increase Conversions
AI & Machine Learning   •   January 23, 2017

What’s Your Tail Telling You? How to Use Search Query Data to Increase eCommerce Conversion Rate

Does your retail website have a search engine? Then you’re sitting on a treasure trove of search query data. Make your data work for you.