Drive brand growth with product offerings and social engagement that are tailored to local culture and preferences.
Differentiate yourself from competitors with highly relevant and meaningful product engagement.
Create multilingual, culturally nuanced product interfaces that give your customers a personal experience.
Employ a hybrid model for implementation that combines specialized teams with a technology-enhanced workflow.
Why Choose Us
- Our global network of linguists and cultural experts works in more than 150 languages.
- For the past 25 years, we have crossed the boundaries of language and location to develop greater connection and engagement.
- Our specialists incubate custom solutions to ensure your product’s effectiveness and efficiency prior to launching in a new market.
- Our engineers build new tools or refine existing ones and work with you at any stage of the development process to ensure your success.
- Our data-driven solutions cut through social media noise and use smart data analytics to gain intelligent insight for your business.
- Get started today!
Here’s a topic that’s near and dear to our hearts here at Appen: spelling standardization. If you’re providing training data to a computer system to produce machine translation, speech recognition, or a computer voice, it’s important to spell each word the same way every time it comes up (otherwise, you’re watering down your training data and the language model gets confused). […]