Drive brand growth with product offerings and social engagement that are tailored to local culture and preferences.
Differentiate yourself from competitors with highly relevant and meaningful product engagement.
Create multilingual, culturally nuanced product interfaces that give your customers a personal experience.
Employ a hybrid model for implementation that combines specialized teams with a technology-enhanced workflow.
Danny Duan, VP of China Business Development, and Willa Lin, Senior Project Manager for Appen’s Language Resources team, recently attended LocWorld in Shenzhen, China. LocWorld, one of the leading conferences for translation, localization, and global website management, presented a range of sessions and speakers focusing on high-value information in the language marketplace. […]