At Appen, we provide high-quality training data for machine learning and artificial intelligence. Follow us to stay up to date on industry trends. In this edition of our roundup, news on: AI in retail, interactive vending machines, and voice recognition technologies. Check back for regular news roundups and subscribe to our YouTube channel for video updates.
AI in Retail
According to the 2018 Customer Experience/Unified Commerce Survey, seven percent of retailers are currently using AI for digital assistance and customer service support, while an additional 48 percent plan to follow suit within the next three years.
Artificial Intelligence brings transformative possibilities to the traditional retail experience. By analyzing purchasing behavior, brands can identify patterns and make real-time business decisions by learning from their customers. AI models can be trained to perform a wide variety of tasks, including personalized customer experiences, product recommendations, and customer service assistance.
Among those currently testing the waters, Amazon is experimenting with AI to offer personalized purchasing suggestions, and Sephora is using a Kik chatbot to offer customers one-on-one chats featuring curated beauty tips.
Given the direction of AI within retail environments, it’s anticipated that discussions around transparency—more specifically, whether customers should be notified they’re engaging with AI or a human rep—will continue developing over time.