Identifying AI Use Cases in FinServ in an Experience-First World
Artificial Intelligence (AI) continues to gain traction as a significant business driver for large organizations across major industries. The traditional financial services industry was known to be slower in adopting new technologies, with some organizations using software running on COBOL or Fortran, which was invented in the 50s and 60s. Recently, thanks to the rise of fintech and more AI applications becoming available, the industry is starting to accelerate investment in AI across all key business functions. But how should the right AI use cases in FinServ be identified? While internal efficiency use cases might be great short-term wins, zeroing in on the customer experience may prove to be a competitive advantage in the future.The Race to Digitalization in Finance
