Unlock the Power of Geospatial Data with Quadrant by Appen
Enhance your AI model with precise mobile location and Point-of-Interest (POI) data from Quadrant by Appen.
What is Geospatial Data?
Geospatial data captures information about the physical location and characteristics of real-world phenomena. It includes details such as geographic coordinates (latitude and longitude) and can represent natural or man-made objects, events, and environments. This type of data is often used in mapping, geographic information systems (GIS), and applications like urban planning, logistics, and environmental monitoring — offering insights into patterns and trends that drive strategic decision-making.cases.
Geospatial Intelligence Across Industries
Geospatial data helps organizations analyze patterns, trends, and relationships tied to a specific location, aiding in decision-making across various industries. It is essential across various industries, such as:
Retail and Marketing Optimization
Businesses use mobile location and POI data to understand consumer foot traffic patterns, target customers with personalized offers, and optimize store locations based on user movements. Geospatial data also enables marketers to reach the right audience in the right places with AI-powered advertising campaigns.
Urban Planning and Transportation
City planners and transportation companies leverage POI and mobile location data to analyze traffic flows, optimize public transport routes, and plan infrastructure improvements. This data informs decisions on where to build essential infrastructure – such as new roads, stations, or urban amenities.
Logistics and Fleet Management
Mobile location and POI data is a powerful tool for logistics companies. It enables real-time tracking of vehicles, ensures efficient routing, and enhances overall supply chain management. Optimizing delivery routes and fleet operations reduces operating costs such as labor and fuel.
Geospatial Data Solutions
Quadrant by Appen provides specialized geospatial data solutions that empower businesses to extract meaningful insights from vast datasets and apply them to real-world challenges.
Mobile Location Data
Appen offers high-quality mobile location data sourced from over 1 billion unique devices globally, generating more than 50 billion data points each month. Leverage privacy-compliant data, meticulously cleansed of duplicates and fraud, to support applications like urban planning, retail analysis, transportation optimization, and marketing campaign targeting.
What is Mobile Location Data?
Mobile device and cell phone location data provides precise geographical coordinates that allow businesses to track and analyze the movement of devices.
We offer two primary types of mobile location data:
Raw Location Data
Quadrant by Appen delivers the broadest panel of raw location data signals in the industry. Access an anonymized raw location data feed with 17+ attributes including MAID, Latitude, Longitude, Timestamp, Accuracy, IP Address, Geohash, and many more.
- 200+ Countries
- 1B+ Monthly Users
- 50B+ Monthly Events
Custom Geographic Datasets
Harness the power of Appen’s AI data platform to capture dynamic, real-time location data from 1+ million users in 200+ countries. Go beyond standard POI attributes with enhanced details like pick-up and drop-off points and 360-degree images.
- Remove Personally Identifiable Information (PII) to ensure compliance with privacy regulations like GDPR and CCPA.
- 100% user opt-in for an ethical and traceable data supply chain built on explicit consent.
Point-of-Interest (POI) Data
Quadrant by Appen provides detailed POI data covering locations such as retail stores, restaurants, and other significant landmarks. This data is crucial for applications like route optimization, fleet management, and mapping services.
What Does POI Mean?
Point-of-Interest (POI) data identifies specific locations with geographical coordinates and includes at least three ground-truth attributes: name, location, and time.
High-Quality Data
Using our industry-leading data collection platform, we collect custom metadata on-demand in 200+ countries with 1+ million contributors.
Subscribe to our ground-truth POI datasets for granular, street-level data that accurately reflects the dynamics of the area.
Go beyond standard POI attributes with precise information like exact locations of pick-up and drop-off points, 360-degree images, signage, and more.
Built-in compliance with anonymized data, effectively removing Personally Identifiable Information (PII) such as faces and vehicle numbers.
Get Started with Quadrant
by Appen
Unlock the full potential of geospatial data with Quadrant by Appen. Leading companies around the world trust our privacy-first Mobile Location and POI data to build better AI models, gain business insights, and enable location-based services. Contact us to learn how our geospatial data services can help to accelerate your business.
Contact a Geospatial Data Specialist
Schedule an exploratory call with a: