Sourcing In-market Expertise for Software Localization | Appen Case Study

Blog Home AI & Machine Learning   •   August 21, 2017

Sourcing In-market Expertise for Software Localization [Case Study]

Sourcing In-market Expertise for Software Localization

Top Software Provider Develops Global CLDR Through Trusted Partnership

 

The Situation

A major international software provider focused on software localization needed to update its Unicode Common Locale Data Repository (CLDR) and find in-market representation for 66 markets where it didn’t have an internal presence. The project required locale-specific data, including date and time formatting, capitalization rules, and local currency. Strong project management was needed to ensure success.

The Solution

The software provider approached Appen for representation in the 66 smaller markets. The task was challenging due to technology limitations, political conflicts, and declining populations in their target languages.

The project started with two test markets. After succeeding in those markets, the remaining marketing were added according to a ramp schedule to manage the flow of data. Two hundred participants were sourced to provide data entry, voting and forum participation.

The Results

The client was able to successfully update its Unicode Common Locale Data Repository (CLDR) for the refresh cycle with Appen’s high quality, local resources. The client also saved time and money by avoiding sending its own employees into the field for data collection. The client now counts on Appen for recurring CLDR project participation on a bi-annual basis.

Subscribe to email updates

Receive our monthly newsletter to stay on top of the latest articles and announcements from Appen.